Effective cross-selling promotion

A glossy magazine has been developed for the Carlton Hotel Collection in the leisure market. The magazine is personally given to hotel guests as they check out. This ensures that they cherish the memories of their stay and are inspired to pay a visit to another of the company’s hotels. In the magazine, celebrities, as 'Carlton People’, get the chance to describe their favourite places. In the meantime, the magazine has become an international magazine, aimed at business travellers in London, Brussels, Glasgow and the Netherlands.