Private Banking for MeesPierson (part of Fortis)

A campaign that was fully implemented, both internally and externally, and achieved an exceptionally high response rate!
This was a highly extensive lead generation campaign for the recruitment of customers as Guests of MeesPierson. The strategy was devised together with the client, as was the internal presentation of the strategy to the internal target groups. Tools developed: address selection, prior announcements, main mailing, reminders, welcome mailing, internet site and of course, the plans for various exclusive events.