Effective retail promotion for Sikkens Coatings

This was a brand-supporting promotion. A Fact developed a promotion to stimulate sales of the paint product Sikkens Bouwverven. This involved bathroom towels arranged in the form of a colour chart. The total in-store promotion consisted of: posters, displays, banners and various gimmicks. Besides the Sikkens Service Centers, the beaches looked a little bit more colourful too!